Lyons national Bank (LNB)
LNB is an expanding financial institution in the Finger Lakes region. Over the course of 8+ years, I both led a team in designing, and personally designed a large variety of marketing materials. This included sets of digital and print ads, in branch screen presentations, billboards, website pages, brochures and information slips, for every new product, campaign, partnership and promotional rate. Represented below are a few of the most recent projects.
Role
Art Direction, Concepting & Lead Design
Style research
Having been well established in the Finger Lakes area, LNB had reached a major milestone, marked by the opening of their Farmington branch. This kickstarted a new era in the evolution of their brand.
Our research led us to heavier use of brighter colors, incorporating more of the yellow from their brand, and use of a bold, compressed font for headlines that would allow more contrast and larger titles. Heavy blocks of color were utilized to create movement and visual boldness that represented LNB’s new identity as a major player in regional banking.
Printed items
Billboards
SPECIALTY CAMPAIGNS
magazine ads
New products and local partnerships provided opportunities to explore and expand the LNB style in new ways with specialized ad campaigns.
