Hinny hard seltzer
Challenge
Hinny Hard Seltzer was preparing to launch in a highly competitive market and needed a strong, cohesive visual presence to build awareness, drive product trials, and support a series of tasting events. With a packed schedule of tastings, sponsorships, and social promotions, they needed a large volume of creative assets—designed quickly and consistently—to make an impact across multiple channels.
Solution
As creative director and designer, I developed a full suite of branded materials that included sell sheets, posters, postcards, digital ads, and social media content. I also designed ads to promote their sponsorships, aligning the brand with key audiences in relevant spaces.
To support their tasting events, I created on-site promotional materials and captured photo and video content. I shot and edited event recap videos and photography that showcased real people engaging with the brand—content that was later repurposed to generate hype for future events and amplify their social media presence.
The end result was a flexible, visually unified campaign that helped the brand cut through the noise, connect with their audience, and build momentum in the early stages of their launch.
Role
Creative direction, Concepting & Lead Design
event support posters
Posters were placed around the booth at tasting events to prompt further action from attendees. We featured specific flavors and gave a prize incentive to encourage interaction.
HAND OUTS
Hand outs were placed at events to drive and create engagement through voting sweepstakes with a simple layout and instructions.
Targeted Adss
Hinny partnered with local companies and publications to display ads that were custom tailored to their target markets. These examples include an ad featuring Hinny’s status as a veteran owned company, and a theatre program ad to make showgoers aware that Hinny Hard Seltzer is available for purchase during the show.
STANDING POSTERS
Standing posters were placed in event booths to display the flavors, create awareness of 12-pack purchase options, and to direct people to social media. Smaller handouts were distributed to potential customers giving them an additional point of engagement.
SOCIAL MEDIA
Social media graphics featured testimonials, various flavors and real people enjoying Hinny.