Rover startup branding
Role
Concept &
Lead Design
Challenge
As a newly formed creative startup, Rover Interactive needed a brand identity that would set it apart in the competitive design and tech space. They wanted to convey a bold, forward-thinking presence—something that felt both futuristic and grounded in design excellence. Rover needed to convey expertise to potential and existing clients in branding, UX/UI, and web development, while also appealing to a visually savvy audience.
Solution
I developed a sleek, space-age inspired visual identity that positioned Rover Interactive as a modern design force. The brand style combined minimal geometric forms with subtle references to orbital paths and digital precision. I carried this visual language through to the business cards and a clean, responsive website—creating a cohesive brand system that felt innovative, high-tech, and distinctly professional. The final designs captured the essence of a creative agency that's looking ahead, while clearly communicating expertise in branding, UX/UI, and web development.
LOGO DESIGN
After many iterations of sketches, various font tests, and feedback, we arrived at this text based, space age style logo, with a bright accent. The triangle matched the subtle angular elements in the type, while creating a bold, sharp edged contrast to the soft round edges. It communicated boldness and the forward motion that a video play button has come to represent.
