Rover startup branding
Project
Branding, Print Design, Digital Design & Layout
Role
Concept &
Lead Design
LOGO DESIGN
After many iterations of sketches, various font tests, and some excellent feedback, we arrived at this text based, space age style, with a splash of red triangle. The triangle matched the subtle angular elements in the type, while creating a bold, sharp edged contrast to the soft round edges. It communicated boldness and the forward motion that a video play button has come to represent.
