LNB Case Study
2015 - 2020
Before 2015, all LNB branded items had been dominated by white with subtle reds and thin fonts. The style was much closer to what you would see for a hospital, but we all know you don’t use red in hospital design. My team and I began to transition LNB into what I called their “Hometown” phase. Bolder color, bolder fonts, a strong, locally based, red blooded American bank.
ICONS
PRINT DESIGN
Style Evolution
2022-2025
The Next Step
LNB had now been established in the Finger Lakes area, and after opening the passion project that was the Farmington branch, it was time to take the LNB to their next phase.
Our research led us to heavier use of the brighter colors, incorporating more of the yellow, and use of a bold, compressed font for headlines that would allow, more contrast and larger titles. Heavy blocks of color were utilized to create movement and visual boldness that represented LNB’s new identity as a major player in regional banking.
Printed items
Style exploration
There were always opportunities to explore and expand the LNB style in new ways with specialized campaigns for new products, or local partnerships.
Email marketing
Posters were placed around the booth at tasting events to prompt further action from the tasters. We featured flavors that they had just tried and gave a prize incentive to encourage interaction.
