Lucky Lou’s
Role
Art Direction, Concept,
Lead Design
Challenge
Lucky Lou’s, a rice pudding company, needed a suite of marketing and sales materials to position their products as both a wholesome dessert option and a protein-rich snack for health-conscious consumers. The goal was to create a visual identity that felt premium, clean, and health-focused—while also serving as a practical tool for sales and distribution. They needed updated sell sheets for distributors, a company brochure, and a new website that would both tell their brand story and support local subscription-based deliveries.
Solution
I developed a cohesive set of branded materials that included sell sheets, a company brochure, and a multi-functional website. Using Lucky Lou’s existing logo and brand colors, I designed layouts that emphasized clarity, freshness, and a modern, high-end feel—highlighting both the nutritional value and indulgent appeal of the products.
All materials were designed with a clean aesthetic and strategic use of color and imagery to appeal to retailers and health-focused buyers. For the website, I created a user-friendly experience that served multiple purposes: showcasing the brand and products, providing information to potential distributors, and enabling customers to subscribe for regular local delivery.
The result was a polished, professional set of materials that elevated Lucky Lou’s brand image, supported sales growth, and expanded both their business-to-business and their direct-to-consumer reach.
