HALLAGAN FURNITURE

Challenge

Tasked with creating a new website for Hallagan Furniture, our goal was to showcase their high end, hand crafted furniture while also demonstrating their detailed assembly, and the precision of their craft. We needed to guide users through Hallagan’s product offerings to focus in on what they were looking for without overwhelming them with the entire inventory. Up front, they were given simple steps to choose from three distinct styles, configure options, and to customize with the fabric of their choice. Alternatively they were presented with the option to browse specific item types.

One of the unique challenges of this project was to provide a full picture of the glamorous style while also including the details needed to fully inform customers of their options. We incorporated a simple section of customization and specifications info while simultaneously maintaining focus on Hallagan’s unique craftsmanship and style.