HALLAGAN FURNITURE
Role
Design Lead
For this project, our team was tasked with creating a new website for Hallagan Furniture. The goal was to showcase their high end, hand crafted furniture while also giving viewers a look behind the scenes, giving them a chance to look through the eyes of the experts who painstakingly assemble these perfect pieces from the ground up.
Challenge: We needed to give users some guidance to lead them through what Hallagan had to offer without dumping them into the endless sea of products. Up front, they were given simple steps to choose from three distinct styles, configure options, and to customize with the fabric of their choice. Alternatively they were presented with the option to browse specific items types.
One of the unique challenges of this project was to provide a full picture of the glamorous style and detail while also including the unique details needed to fully inform customers of their options in order to lead them to move forward with contacting Hallagan. We incorporated a simple section of customization and specifications info while simultaneously maintaining focus on Hallagan’s unique craftsmanship and style.
