Process 

My design process has been forged in the constant ebb and flow of agency life. From last minute solo projects, to complex, large team, year long campaigns, I have gained invaluable experience in a wide variety of roles.

My real world experience began in graphic design for print. I was exposed to many unpredictable variables springing from client interaction and feedback, as well as from management of equipment. From there, I moved on to work as an interactive designer, and finally as Art Director in a marketing agency.  

My experiences have allowed me to build expertise focused around quick research, brainstorming and discovering creative ways to achieve results that are acceptable to both clients and management. Throughout the shifting landscape of my experience, I have developed and honed a personal process focused around inspiration research, sharp attention to detail, passionate investment in project solutions and endlessly defending the organic results that I firmly believe emerge out of a thoroughly developed and inspired concept. And if everything changes last minute, I will still fight to create a meaningful end result, filled with story and rationale.

Where do you want to go?

My process of designing for content focuses on answering the basic questions of “where am I, and where am I going?” It is vitally important to give users a sense of their place in the story. The purpose is not to give them a complex narrative of interweaving parts, but to provide simple visual clues in an engaging, choose-your-own adventure. This can be as straightforward as creating a system of visual hierarchy across differing types of content, and providing a clear bridge between each type.