Hallagan Furniture

For this project, our team was tasked with creating a new website for Hallagan Furniture. The goal was to showcase the high end, hand crafted furniture while also giving viewers a look behind the scenes, giving them a chance to look through the eyes of the experts who painstakingly assemble these perfect pieces from the ground up. Challenge: We needed to show users an overview of everything that Hallagan had to offer, but their inventory was vast and their options for customization were endless. We needed to give users some guidance to lead them to exactly what they were looking for, without dumping them into the endless sea of products. Right away, the layout served them with simple steps to choose from three distinct styles, choose a few, simple configuration options, and finally to customize their creation with the fabric of their choice. If a specific type of furniture was what they were looking for, they were presented with the option to browse sofas, ottomans, chairs, or sectionals.

One of the unique challenges of this project was to provide a full picture of the glamorous style and detail while also including the unique details needed to fully inform customers of their options in order to lead them to move forward with contacting Hallagan. We incorporated a simple section of customization and specifications info to fully inform customers while not taking away from the main focus of craftsmanship and style that Hallagan is all about.