Elite alliance

Elite Alliance is essentially AirBnB for extremely wealthy properties. Our team was tasked with redesigning the Elite Alliance website design. The company felt that their photography and other marketing materials accurately reflected the luxury they were trying to sell, but that their site design was the missing piece in an otherwise cohesive collection. Challenge: The old Elite Alliance site had some elements of the style of modern luxury that they were trying to communication, but it was far outdated. We needed to repurpose some of the colors, type, whitespace, and details into something that was more modern and aesthetically pleasing. Additionally we needed to better compliment their beautiful images, and create an overall better user experience. With an extremely tight deadline, we worked to establish a unifying style to present users with a way to sort through all of the information for each destination and property. The new experience could guide them to the information they most needed to know, giving them options to easily view details, images, and to create accounts.

One of the unique challenges of this project was to provide a full picture of the glamorous style and detail while also including the unique details needed to fully inform customers of their options in order to lead them to move forward with contacting Hallagan. We incorporated a simple section of customization and specifications info to fully inform customers while not taking away from the main focus of craftsmanship and style that Hallagan is all about.