elite alliance

Role

Interactive Design

Elite Alliance is essentially AirBnB for extremely wealthy properties. Our team was tasked with redesigning the Elite Alliance website. The company felt that their photography and other marketing materials accurately reflected the luxury they were trying to sell, but that their site design was the missing piece in an otherwise cohesive collection. Challenge: The old Elite Alliance site had some previously established elements of the modern luxury style that they were trying to convey, but as a whole, it was far outdated.

We needed to re-purpose and recreate many details into something that was more modern and aesthetically pleasing. Most of all, we needed to highlight the properties, and create an overall better user experience. With an extremely tight deadline, we worked to establish a unifying style to present users with a way to sort through all of the information for each destination and property. The new experience could guide them to the information they most needed to know, giving them options to easily view details, images, and to create accounts.

My role was specifically focused around creating the layout for properties listings, and individual properties pages. The main challenge was to present users with the many fine details associated with each property in a straightforward and palatable way. The solution was to sort the types of information into a series of tabs. We led with the accommodation types as the active tab to present users with images, and booking options up front. All details and location info could be easily viewed in the remaining tabs. This simple system proved to be very effective across multiple properties with varying amounts of content.