Archer
Role
Design Lead
For this project, we needed to redefine Archer. We had begun to expand in to new areas and our business was changing. We needed to recreate our image and establish ourselves as a company that stood out. Challenge: Our identity had changed and we needed to go on a journey of discovery to learn who we were before we could show the world. With myself, our Senior Designer, and Senior developer, we met after hours to research and collaborate. We went through a detailed process of digging and documenting the companies purpose, goals, values, and the defining the individuals that made up the company as a whole. Through this process we were able to determine the exact story the company needed to tell and exactly how it needed to be told.
All of our research pointed to us to a theme of many individual chaotic parts, coming together as one harmonious symphony as in nature, while also breaking out of the box of traditinoal marketing. We translated this quite literally in the style of the site by following a nature theme and showing overlapping content and boxes. The content however, remained orderly and walked viewers through a simple outline of who we were and what we had to offer.
