ARcher
Role
Design Lead
For this project, we were on a mission to redefine Archer. We had begun to expand into new areas and our business was changing. We needed to recreate our image and establish ourselves as a company that stood out. Challenge: Our identity had changed and a journey of learning and discovery was necessary in order to present a new image to current and potential clients.
Our team met after hours to begin research and collaboration. We went through a detailed process of digging and documenting the company’s purpose, goals, values, and the defining the individuals who made up the company as a whole. Through this process we were able to determine the exact story the company needed to tell and exactly how it needed to be told.
